Prestige Brands is a company that focuses on product innovation and quality in the over-the-counter healthcare and household cleaning categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.
The Senior Brand Manager is responsible for leading and managing one or more of our consumer brands on either our Household Products or Over-the-Counter Healthcare marketing teams. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective, collaborative teamwork.
Brand plan development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
Program management and execution - manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.
New product development – utilize consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable product innovations. Develops selling proposition and sufficient launch support plans to retail.
Market analysis - provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
Sales support – provide the sales organization with presentation materials for retailer presentations using category management best practices.
Bachelor’s degree or MBA in Marketing or equivalent work experience.
7-10 years of related work experience.
Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
Strategic thinking skills – ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
Analytical and problem solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.