Brand Manager (Skin Care & First Aid) (Tarrytown, NY)

Prestige Consumer Healthcare, Inc. markets and sells well recognized brand name consumer over-the -counter healthcare products. We operate in niche healthcare segments where the strength of our brand names, our established retail distribution network, our low-cost operating model, our experienced management team, and our diverse and talented workforce are key to our success.  Our iconic brands are sold through the United States, Canada, and in certain international markets. 

Job Description

This position is responsible for working with an Associate Director to lead and manage the Skin Care and First Air portfolios consisting of Compound W wart treatments and Nix lice treatments and assist with a smaller portfolio of Pediatric brands. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork in the following key areas of marketing:

Brand Plan Development – work with Associate Director to develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and consumer research.  Must be able to work collaboratively with agencies/vendors and internal resources to develop and evaluate marketing programs and drive the brand to achieve sales and margin targets.

Claims Development – partner with consumer research, regulatory, and legal to develop and test new claims for consumer communications that differentiate the brand and drive sales

Program Management and Execution - manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.

New Product Development – work with new product development team to utilize consumer-driven insights to drive long-term growth of the brand; help translate insights into profitable product innovations and develop selling proposition and sufficient launch support plans to retail.

Media Tactics – must be familiar with social media, including development and execution of user generated content for paid media programs. Awareness of using affiliate marketing programs to drive business results

Market Analysis - provides consumption-based data analysis and monthly consumption updates for portfolio. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.

Business Forecasting/P&L Management – Develop consumption-based forecast and work with sales, demand planning, and contract vendors to generate accurate volume forecasts; deliver results for the brand level P&L focusing on net sales and brand contribution.

Margin Enhancement – Lead cross functional team to identify key areas for margin improvement across portfolio

Sales – provide the sales organization with presentation materials for retailer presentations using category management best practices. 

QUALIFICATIONS – minimum required combination of education and experience, and knowledge, skills and abilities that demonstrates proficiency in the above referenced duties:

Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.

Experience: Minimum 4 years of related work experience

Required Knowledge/Skills/Abilities:

• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles.  Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit.  Takes initiative and follows-through on commitments to achieve results.
• Familiarity with sales and merchandising best practices/standards, policies and procedures, and competitive position.  Knowledge of the industry.
• Strong interpersonal and public relations skills. Good organizational and problem-solving skills.
• Ability to brief and lead development and execution of user generated content for paid social media programs
• Excellent supervisory and leadership abilities.

Physical Demands with or without reasonable accommodation:

Work Environment: Office Environment. Ability to work on computer, answer phones, speak to customers. Work with surrounding office noise. Move from place to place within office.

Talking: Especially where one must frequently convey detailed or important instructions  or ideas accurately, loudly, or quickly.

Average Hearing: Able to hear average or normal conversations and receive ordinary information.

Average Visual Abilities: Average, ordinary, visual acuity necessary to prepare or inspect documents or products or operate machinery.

Physical Strength: Sedentary work; sitting most of the time.  Exerts up to 10 lbs. of force occasionally.  (typical of most office jobs.)    

Travel: 5% ability to travel via car, plane, rail.

No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri)

Salary range: $125,000-$140,000