Senior Brand Manager (Eye & Ear Care) (Tarrytown, NY)

Prestige Consumer Healthcare brings product innovation and quality to over-the-counter healthcare products to better improve the lives of our customers and their families. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter healthcare products in North America that continually improves and creates products that match the ever-changing lifestyles and needs of people globally. Though Prestige is not a household name, you likely know some of our iconic brands such as Clear Eyes, TheraTears, Summer’s Eve, Monistat, Goody’s, BC Powder, Chloraseptic, Ludens, Debrox, Dramamine and many more.

Job Description

This position is responsible for leading and managing 3 of our consumer brands within the Eye & Ear portfolio. The individual must be able to work in a fast paced, entrepreneurial environment with an emphasis on collective, collaborative teamwork.  We are seeking a modern marketer who is grounded in both a general management skill set and a digital first mindset.

Specifically:

1. Brand plan development and P&L management - develop a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.  General Management Skill set (Forecasting, Yearly Planning, Budgeting, P&L Responsibility) is a MUST.
2. Program management and execution - manage the day-to-day logistics of the brand programs including marketing plans and new product launches. Owns timeline management, budget, and program analysis.  Specific experience planning and executing digitally focused marketing campaigns:  Paid Social, SEM, SEO, Influencer.
3. Market analysis - provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics. Also, identifies opportunities in markets where there are unmet needs.
4. Strategy & Planning – ability to deliver against the long-term brand goals.  Prioritizes marketing initiatives to effectively achieve both short-term and long-term objectives.
5. Sales Collaboration & Support – Has strong brand acumen in both brick and mortar and ecommerce – specifically and Walmart.com. Can provide the sales organization with best in class materials for retailer presentations working closely with Category Management.

QUALIFICATIONS

Education: Bachelor’s degree and MBA in Marketing or equivalent work experience.

Experience Required:  We are seeking a seasoned senior brand manager with a Minimum of 8 years of related work experience brand marketing.  (Agency experience is not applicable).

Preferred:  Recent CPG Experience, Homecare, Food & Beverage.   Open to DTC CPG Experience.

Required Skills/Abilities

• Demonstrated leadership and team skills –  demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively.  Utilizes resources effectively to overcome challenges and achieve business objectives.  Takes ownership where appropriate.
• Analytical and problem solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans.  Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
• Strong communication and influence skills – clear and motivating communication style including the ability to manage and lead cross-functional teams and agencies to drive decisions that will move the business forward. Ability to present materials and ideas in a concise and effective manner in front of large and small groups. Ability to Inspire others both internally and externally.
• Results (Data) orientation – focuses not only on what needs to be achieved, but also makes sure that it’s done the right way.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Must be comfortable with a hands-on environment.  Ability to make decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.

OTHER

• High proficiency in computer skills, including Microsoft Office
• Travel up to 10% mainly in North America.
• No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• #HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Salary Range: $145,000 - $ 165,000